My Expertise
agency
Experience at large and small advertising and marketing agencies (Omnicom, WPP, Social Driver, EPAM)
corporate
Worked with various industries, such as CPG, retail, QSR, automotive, and insurance.
operational excellence
Lean Six Sigma Black Belt
Helping brands streamline operations, scale experiences, and deliver measurable impact.
How we can work together
My Services
1. Digital Transformation & Operational Strategy
Roadmaps. Dashboards. Process redesign. I help brands align operations with business strategy to unlock efficiency and scale.
2. Strategic Marketing & Engagement
Precision marketing meets real business outcomes. I design consumer-centric journeys that build relationships and drive conversion.
3. Cross-Functional Team Orchestration
With deep experience facilitating workshops and aligning stakeholders, I bring unity and clarity to complex initiatives.
4. Innovation & Experience Design
From accessibility to emerging tech, I help brands design forward-thinking experiences rooted in real consumer insight.
Customize to your needs
1. Drive Digital Transformation with Measurable Results
Design and lead digital transformation initiatives rooted in Lean Six Sigma and human-centered design. From optimizing operational processes to scaling omnichannel marketing efforts, we can build roadmaps that deliver efficiency, automation, and real impact.
Services can include:
Omnichannel strategy development
Process optimization (SOPs, training, change enablement, automation)
Martech audits & ecosystem integration
KPI dashboards, decision trees & performance tracking
2. Deliver Strategic Marketing That Moves the Needle
Fuse data, tech, and creativity to craft precision marketing campaigns aligned to business goals. Whether launching DTC programs, revamping web experiences, or designing lifecycle marketing journeys to enable smarter customer connections.
Services can include:
Marketing strategy & segmentation
Personalization & consumer journey mapping
Content and experience innovation
Engagement activations
3. Facilitate Cross-Functional Team Alignment & Operational Excellence
The master orchestrator who aligns stakeholders, departments, and vendors across the business. Lead Kaizen events, facilitate workshops, and unify teams around a shared vision.
Services can include:
Enterprise PMO or program management
Cross-functional stakeholder alignment
Kaizen workshops & change management facilitation
SOP development and global team scaling
4. Champion Thoughtful Innovation Rooted in Insights
Not just follow trends—I identify whitespace and build future-forward strategies using consumer insights, behavioral data, and emerging tech.
Services can include:
Experience design workshops (Miro, Mural, Figma)
Innovation roadmaps & white papers
Market opportunity analysis
Accessibility & inclusive design leadership
from my thought leadership
My Blog
Recent posts
Adobe Summit 2025
April 10, 2025Reviews
What people say?
Nicole and I worked together on a global account within a multi-disciplinary, cross-continental team, where she was an exceptional partner and driver of deliverables.
Nicole is highly strategic, organised and diligent. She is not deterred by challenges, always thinking about how we can improve results and deliver the most successful work possible. Her exceptional ability to engage with clients and partners, especially in complex workshopping environments, is truly amazing. Participants would always feel inspired and energised afterwards, which is a rare feat.
Nicole leads from the front and not only brings out the best in her colleagues, but also builds brilliant relationships with her clients by having a true understanding of their needs. I hope I am lucky enough to work with her again one day.
Amanda Sevasti Alves
Brand | Marketing | cxad
Nicole was an outstanding partner to work with! When managing complex relationships between client, a global multidisciplinary team, and a network of partners, I could always rely on her.
With your leadership, we made a successful case for customer-centered marketing and design at C-Level within the most complex project I've worked on. I appreciate your support, I felt lifted up by our collaboration!
André Moreira Dias
service design | Experience Transformation | CX | Innovation
About
Meet Your Strategic Partner in Digital Transformation
I'm a digital transformation strategist and operational excellence consultant with 15+ years of experience transforming how brands connect, scale, and perform.
With a passion for solving complex problems and a Lean Six Sigma Black Belt in my toolkit, I take a full-stack approach to strategy—bridging human-centered design, omnichannel marketing, and process improvement to unlock outcomes that matter.
Throughout my career, I've led global initiatives and multi-million-dollar programs for brands like Bacardi, Ford, Estee Lauder, Blue Cross Blue Shield of Michigan, Wendy's, Raising Cane's, Arby's, Harley Davidson, Quantix and State Farm. From launching data-driven campaigns to scaling operational systems across teams and markets, I bring both vision and execution.
Clients know me as a connector of dots, a creative ally, and a trusted advisor. Whether you're looking to refine your customer journey, streamline operations, or stand up a bold new digital experience—I'm here to help you do it smarter, faster, and with lasting impact.
Let’s build what’s next—together.
